Domains
The Domains view aggregates every website the AI models cite for your category, so you can see which sites shape the answers.
Each row is a website that appeared as a source in the tracked answers. The columns tell you how influential it is and what kind of site it is.
| # | Source | Domain type | Retrieved | Retrieval rate | Citation rate |
|---|---|---|---|---|---|
| 1 | Ccommunity-forum.com | UGC | 33.6% | 1.4 | 4.0 |
| 2 | Ccompetitor-a.com | Competitor | 30.3% | 0.6 | 2.0 |
| 3 | Vvideo-platform.com | UGC | 26.2% | 3.8 | 14.3 |
| 4 | Yyour-brand.com | You | 23.8% | 0.3 | 1.1 |
| 5 | Ccompetitor-b.com | Competitor | 17.2% | 0.3 | 1.7 |
| 6 | Iindustry-review.com | Editorial | 16.4% | 0.3 | 2.2 |
| 7 | Rreference-wiki.com | Reference | 15.6% | 0.6 | 4.0 |
| 8 | Vvendor-directory.com | Corporate | 12.3% | 0.2 | 1.4 |
Domains vs hosts
The Sources area has two closely related views — Domains and Hosts — that show the same columns but group websites differently.
Domains groups everything under a site's main address. All of a site's
sub-sections roll up together — for example, example.com, blog.example.com, and
help.example.com all count as the single domain example.com.
Hosts keeps each sub-address separate, so blog.example.com and
help.example.com appear as their own rows.
Use Domains for the big-picture view of which sites shape your category, and Hosts when you need to see exactly which part of a site — a blog, a community, a docs sub-site — is doing the work. Every metric below (Retrieved, Retrieval rate, Citation rate) is calculated the same way in both views; only the grouping changes.
Retrieved
Retrieved is the share of chats where at least one URL from this domain appeared as a source.
A high Retrieved percentage means the models reach for this site often when answering questions in your category, making it one of the places worth being cited.
| # | Source | Domain type | Retrieved | Retrieval rate | Citation rate |
|---|---|---|---|---|---|
| 1 | Ccommunity-forum.com | UGC | 33.6% | 1.4 | 4.0 |
| 2 | Ccompetitor-a.com | Competitor | 30.3% | 0.6 | 2.0 |
| 3 | Vvideo-platform.com | UGC | 26.2% | 3.8 | 14.3 |
| 4 | Yyour-brand.com | You | 23.8% | 0.3 | 1.1 |
| 5 | Ccompetitor-b.com | Competitor | 17.2% | 0.3 | 1.7 |
| 6 | Iindustry-review.com | Editorial | 16.4% | 0.3 | 2.2 |
| 7 | Rreference-wiki.com | Reference | 15.6% | 0.6 | 4.0 |
| 8 | Vvendor-directory.com | Corporate | 12.3% | 0.2 | 1.4 |
Retrieval rate is the average number of times a URL from this domain appeared as a source per chat.
It's closely related to Retrieved, but where Retrieved treats each chat as a yes/no, Retrieval rate counts repeat citations within the same chat — useful for spotting domains the models lean on repeatedly, not just widely.
Citation rate
Citation rate is the average number of inline citations to this domain when a URL from it is retrieved as a source.
Where Retrieved tells you how often a site shows up, Citation rate tells you how heavily the model leans on it within a single answer.
| # | Source | Domain type | Retrieved | Retrieval rate | Citation rate |
|---|---|---|---|---|---|
| 1 | Ccommunity-forum.com | UGC | 33.6% | 1.4 | 4.0 |
| 2 | Ccompetitor-a.com | Competitor | 30.3% | 0.6 | 2.0 |
| 3 | Vvideo-platform.com | UGC | 26.2% | 3.8 | 14.3 |
| 4 | Yyour-brand.com | You | 23.8% | 0.3 | 1.1 |
| 5 | Ccompetitor-b.com | Competitor | 17.2% | 0.3 | 1.7 |
| 6 | Iindustry-review.com | Editorial | 16.4% | 0.3 | 2.2 |
| 7 | Rreference-wiki.com | Reference | 15.6% | 0.6 | 4.0 |
| 8 | Vvendor-directory.com | Corporate | 12.3% | 0.2 | 1.4 |
A site can have high Retrieved but low Citation rate (it shows up in many answers but only in passing), or the reverse (it appears less often, but when it does the model relies on it heavily). Read the two together to judge a domain's real influence.
Domain types
Each domain is classified by the type of website it is, so you can see what kind of source is driving your category at a glance:
- You — your own brand's domain.
- Competitor — a tracked competitor's domain.
- Editorial — publications and media outlets.
- UGC — user-generated content (forums, communities, social).
- Corporate — company and vendor sites.
- Reference — encyclopedic and reference sites.
- Institutional — government, academic, and other institutional sites.
- Other — anything that doesn't fit the categories above.
A category dominated by UGC calls for a very different strategy than one dominated by editorial reviews — the domain-type breakdown tells you which game you're playing.