Gap Analysis
Gap analysis surfaces the sources that cite your competitors but leave you out — your clearest, most actionable opportunities.
What a gap is
A gap is a source that the models cite in answers where your brand is absent but one or more tracked competitors appear. These are pages already shaping your category's answers — they just aren't mentioning you yet. Earning a place on them is one of the most direct ways to grow your Visibility.
You can view gaps grouped by Domains, Hosts, or URLs, and filter by the minimum number of competitors that must appear before a source counts as a gap.
| # | Source | Domain type | Retrieved | Retrieval rate | Citation rate | Gap score |
|---|---|---|---|---|---|---|
| 1 | Iindustry-review.com | Editorial | 33.6% | 1.4 | 4.0 | 85 |
| 2 | Ccommunity-forum.com | UGC | 30.3% | 0.6 | 2.0 | 72 |
| 3 | Ccompetitor-a.com | Competitor | 26.2% | 3.8 | 14.3 | 64 |
| 4 | Ccomparison-hub.com | Editorial | 17.2% | 0.3 | 1.7 | 43 |
| 5 | Rreference-wiki.com | Reference | 16.4% | 0.3 | 2.2 | 38 |
| 6 | Vvendor-directory.com | Corporate | 15.6% | 0.6 | 4.0 | 31 |
The gap score
Each gap is ranked by a gap score that captures how much opportunity it represents:
gap score = how often the source is retrieved × the number of distinct brands mentioned on it
A source that is cited frequently and mentions many competitors scores highest — it's both influential and clearly relevant to your space, yet it's missing you.
Vosapio detects the brands you track (yours plus your tracked competitors). Some answers also name brands you don't track, which Vosapio doesn't count — so real brand counts, and therefore gap scores, can run slightly lower than the true figure. Use the score to rank opportunities, not as an exact measurement.
How to use it
Work the list top-down: the highest-scoring gaps are the sources where being absent costs you the most. For each, the play is the same as with any source — pitch the publisher, get listed, or create content strong enough that the models prefer it.